Do you still remember that product you bought when you actually did not plan it before? Some sort of propaganda influenced you to make that decision.
That thing has a name and it is called persuasion, a process which aims to change one’s attitude, behavior, beliefs, intention and principles. Persuasion is a very powerful weapon that can be used wisely in all types of businesses, presentations and public speeches. I might have caught you clueless about the reasons why you should master the art of persuasion. Here they are.
Convince and motivate people of your class
By mastering the art of persuasion you can subvert any person in your position changing his perception and attitudes towards something. We often convince our parents to spend some bucks and buy us cars, gadgets, cinema tickets and fancy clothes. You steer all these actions by using effectively the art of persuasion. Most of us do not even realize that our lives are getting influenced by persuasion.
Succeed in a Job Interview
When you apply for a job, you know that there are a thousand of applicants for the same job that you are eager to join. That’s the job of your dream and you want to get it. The only way to come out on top and stand out from thousands of interviewees for that particular job is by applying persuasion to nail that job. You sell yourself to him, convince your interviewer that he will not find somebody like you elsewhere and he will look to you in a brighter way than the others.
Generate More Sales
Starting a business is one thing. Profiting is another. If you start business and you can’t manage to profit from it that means you are wasting your time and money for something that is worth nothing. The business world today is getting larger and more competitive and it does not fit everyone. Only the ones who can master the art of persuasion are able to triumph. Persuasion in business can be applied through several ways, such as propaganda, advertising, brainwashing, seduction and hypnosis. Therefore, you should visualize persuasion has a prolific way to generate sales and succeed in all types of businesses.
Avoid being persuaded by others
Can you recall the product that you bought in a shop that seemed to be very useful and cost-effective at first glance and made you change your view upon it, but after a while you realized that you wasted your money for something worthless? I know you remember it. And that was a successful attempt of persuasion. You could have prevented that purchase if you mastered the art of persuasion by unmasking the truth and making the right decision with a rational response.